Advanced Certificate in Video Advertising Performance Metrics

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The Advanced Certificate in Video Advertising Performance Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving video advertising industry. This course focuses on the importance of performance metrics, providing a deep understanding of key concepts, tools, and techniques to help learners optimize video advertising campaigns and maximize ROI.

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AboutThisCourse

In today's digital age, video advertising has become a critical component of marketing strategies for businesses of all sizes. With increasing demand for skilled professionals who can measure, analyze, and optimize video advertising performance, this course offers a unique opportunity for learners to advance their careers and stay ahead of the competition. Through hands-on training and real-world examples, this course covers a range of topics including video advertising metrics, data analysis, attribution modeling, and cross-platform measurement. Learners will gain the skills needed to make data-driven decisions, improve campaign performance, and deliver measurable results for their organizations.

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CourseDetails

• Video Advertising Metrics
• Key Performance Indicators (KPIs) in Video Advertising
• View Rate and Completion Rate Metrics
• Engagement Metrics: Click-Through Rate (CTR) and Dwell Time
• Brand Lift and Surveys in Video Advertising
• Video Advertising Attribution Models
• Video Advertising Cost Metrics: CPM, CPCV, CPA
• Social Media Video Ad Metrics
• Analyzing and Reporting Video Advertising Performance Metrics
• Optimizing Video Advertising Campaigns using Performance Metrics

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN VIDEO ADVERTISING PERFORMANCE METRICS
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London School of International Business (LSIB)
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05 May 2025
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