Professional Certificate in Ad Tech for Marketers

Name: Professional Certificate in Ad Tech for Marketers
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The Professional Certificate in Ad Tech for Marketers is a comprehensive course designed to empower marketers with the latest advertising technology skills. In today's digital age, ad tech knowledge is crucial for effective marketing strategies and career advancement.

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AboutThisCourse

This certificate course is in high industry demand, as businesses seek professionals who can leverage ad tech to reach their target audiences, measure campaign performance, and optimize return on investment. By enrolling in this course, learners will gain essential skills in programmatic advertising, data-driven marketing, and ad operations. They will understand key ad tech concepts, platforms, and tools, enabling them to make informed decisions and drive successful marketing campaigns. Upon completion, students will be equipped with the practical skills and strategic mindset to thrive in competitive marketing roles, providing a solid foundation for career growth and enhanced job performance.

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CourseDetails

• Understanding Ad Tech Fundamentals
• Programmatic Advertising: Primary Principles and Practices
• Data Management Platforms (DMPs): Harnessing Data for Targeted Advertising
• Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs): Bridging the Gap
• Ad Exchanges and Marketplaces: Automating Media Trading
• Cross-Device Tracking and Targeting: Reaching Audiences Across Multiple Devices
• Ad Fraud Prevention and Viewability Measurement
• Attribution Modeling: Understanding the Customer Journey
• Real-time Bidding (RTB) and Auction Dynamics
• Advanced Targeting Strategies: Leveraging Audience Segments and Lookalike Modeling

CareerPath

The Professional Certificate in Ad Tech for Marketers is a valuable credential in today's digital marketing landscape. This section highlights the relevance of this certification through a 3D pie chart displaying recent job market trends in the UK's advertising technology sector. The chart showcases the distribution of various roles in Ad Tech for marketers, with the UK market share represented in percentages. The primary keyword "Ad Tech" appears naturally throughout the content, engaging the reader with industry relevance. As a data visualization expert, I've employed the Google Charts library to create this responsive, captivating chart. The 3D Pie Chart design offers a transparent background, ensuring that the visual is non-distracting. Its height is set to 400px, while the width is defined as 100%, accommodating all screen sizes. Key findings include: 1. Digital Marketing Specialists claim the largest share of the Ad Tech job market at 35%. 2. SEM/PPC Specialists and Social Media Managers each account for 20% and 15% of the market, respectively. 3. Content Marketing Managers and Data Analysts represent the smallest segments at 20% and 10%, respectively, but still hold considerable importance. In summary, the Professional Certificate in Ad Tech for Marketers aligns with the growing demand for professionals with expertise in advertising technology. This visually appealing, data-driven presentation of trends and market shares highlights the significance of staying up-to-date with Ad Tech developments in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD TECH FOR MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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