Masterclass Certificate in Mastering Ad Tech Metrics

Name: Masterclass Certificate in Mastering Ad Tech Metrics
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The Masterclass Certificate in Mastering Ad Tech Metrics is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic field of advertising technology. This course focuses on the importance of ad tech metrics, a critical aspect of digital advertising that helps businesses measure the performance of their advertising campaigns and make data-driven decisions.

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AboutThisCourse

In an era where digital advertising is increasingly becoming dominant, there is a high demand for professionals who can interpret and apply ad tech metrics. This course equips learners with the skills to collect, analyze, and interpret ad tech data, making them valuable assets in any organization. By earning this certificate, learners demonstrate their commitment to professional development and their ability to drive advertising success. With a focus on practical applications, this course provides learners with hands-on experience, preparing them for real-world scenarios. By the end of the course, learners will have a solid understanding of ad tech metrics and how to use them to optimize advertising campaigns. This knowledge is crucial for career advancement in digital marketing, media buying, ad operations, and other related fields.

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CourseDetails

• Understanding Ad Tech Metrics
• Key Ad Tech Metrics: CPM, CPC, CPA, CTR
• Viewability and Ad Fraud: Measuring Authentic Engagement
• Data Analysis for Ad Tech: Using Tools like Google Analytics
• Attribution Models in Ad Tech: Last Click, Linear, Time Decay, etc.
• Programmatic Advertising: Bid Management and Optimization
• Ad Tech Metrics for Mobile and Video Advertising
• Cross-Device Tracking and Multi-Channel Attribution
• Advanced Ad Tech Metrics: LTV, ROAS, Viewable CPM, etc.
• Real-World Applications: Case Studies and Best Practices

CareerPath

The Masterclass Certificate in Mastering Ad Tech Metrics helps marketing professionals excel in the ever-evolving advertising technology landscape. With the UK job market showcasing a significant demand for ad tech roles, this certificate program is designed to equip learners with the necessary skills and knowledge to succeed. In this 3D pie chart, we represent the distribution of various ad tech roles in the UK, providing a clear visualization of job market trends. The primary roles covered in the chart are: 1. Ad Tech Analyst: With a 25% share, ad tech analysts focus on analyzing, interpreting, and reporting data to optimize advertising campaigns and improve overall ad performance. 2. Ad Operations Manager: Holding a 30% share, ad operations managers oversee the technical and operational aspects of digital advertising, ensuring seamless campaign execution and maximized ROI. 3. Ad Tech Engineer: With a 20% share, ad tech engineers design, develop, and maintain ad tech platforms, integrating new features, and enhancing user experiences. 4. Ad Tech Specialist: Comprising 15% of the ad tech workforce, ad tech specialists possess a deep understanding of ad tech infrastructure, enabling them to develop custom solutions and manage integrations. 5. Ad Tech Sales: Representing the remaining 10%, ad tech sales professionals connect brands with the right ad tech solutions, facilitating successful partnerships and driving revenue growth. By understanding the distribution of these roles, marketing professionals can make informed decisions about their career paths and skill development in the ad tech industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MASTERING AD TECH METRICS

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London School of International Business (LSIB)

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05 May 2025

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