Global Certificate in Ad Tech and Influencer Marketing

Name: Global Certificate in Ad Tech and Influencer Marketing
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The Global Certificate in Ad Tech and Influencer Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving advertising and influencer marketing industry. This course is crucial in the current digital age, where businesses prioritize data-driven marketing strategies and influencer collaborations to reach their target audiences.

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AboutThisCourse

Enrollees will gain in-depth knowledge of advertising technology, programmatic advertising, ad operations, and influencer marketing best practices. By the end of the course, learners will be able to develop and implement effective digital advertising campaigns, evaluate ad performance metrics, and collaborate with influencers to boost brand visibility and engagement. This industry-recognized certificate will not only validate learners' expertise in Ad Tech and Influencer Marketing but also enhance their professional credibility. Given the increasing demand for experts in these fields, this course will provide a competitive edge for career growth and job opportunities in various sectors, including marketing, advertising, public relations, and digital media.

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CourseDetails

• Unit 1: Introduction to Ad Tech & Influencer Marketing
• Unit 2: Programmatic Advertising & Real-Time Bidding
• Unit 3: Ad Exchanges, Networks, & Demand Side Platforms
• Unit 4: Mobile Advertising & In-App Advertising
• Unit 5: Social Media Advertising & Influencer Partnerships
• Unit 6: Data Management Platforms & Audience Targeting
• Unit 7: Attribution Modeling & Cross-Channel Tracking
• Unit 8: Ad Fraud, Brand Safety, & Compliance
• Unit 9: Influencer Marketing Strategy & Campaign Management
• Unit 10: Measuring Influencer Marketing Success & ROI

CareerPath

Roles and statistics in the *Global Certificate in Ad Tech and Influencer Marketing* job market are diverse and rewarding. This section highlights key positions, displaying their relevance in a visually appealing 3D pie chart. The data is based on job market trends, salary ranges, and skill demand in the UK. - **Ad Tech Specialist**: As a critical player in the advertising technology landscape, Ad Tech Specialists apply data-driven strategies to enhance programmatic ad campaigns. Their role includes a deep understanding of DSPs, SSPs, and DMPs. According to our data, Ad Tech Specialists hold 35% of the market share. - **Influencer Marketing Expert**: Leveraging the power of social media celebrities and thought leaders, Influencer Marketing Experts build trust and brand recognition. They manage influencer partnerships, negotiate deals, and track campaign ROI. Influencer Marketing Experts comprise 25% of the industry. - **Data Analyst**: Utilizing statistical methods and data visualization tools, Data Analysts uncover insights and trends to inform marketing strategies. They are responsible for monitoring and reporting on KPIs and conducting ad hoc research. In our chart, Data Analysts account for 20% of the market. - **Digital Strategist**: Digital Strategists design cohesive, cross-channel marketing campaigns to increase brand awareness and conversions. They evaluate customer journeys, track performance metrics, and allocate budgets. Digital Strategists make up 15% of the industry. - **Content Marketer**: Content Marketers create engaging, SEO-friendly copy and multimedia content to drive traffic and conversions. They focus on developing a consistent brand voice and maintaining a content calendar. Content Marketers represent 5% of the market. Embarking on a career in Ad Tech or Influencer Marketing offers exciting opportunities for professionals seeking to grow in the rapidly evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH AND INFLUENCER MARKETING

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London School of International Business (LSIB)

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05 May 2025

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