Global Certificate in Ad Tech and Mobile Engagement

Name: Global Certificate in Ad Tech and Mobile Engagement
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The Global Certificate in Ad Tech and Mobile Engagement is a comprehensive course that addresses the growing demand for experts in the mobile advertising industry. This certification equips learners with essential skills in ad tech, mobile engagement strategies, and data-driven marketing.

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AboutThisCourse

The course covers programmatic advertising, mobile analytics, cross-channel marketing, and privacy regulations, making it a valuable asset for any marketing professional. With mobile advertising spend projected to reach $240 billion by 2022, there is a high industry need for professionals with expertise in this field. By completing this course, learners will gain a competitive edge, enabling them to create effective mobile ad campaigns, improve user engagement, and drive revenue growth for their organizations. The Global Certificate in Ad Tech and Mobile Engagement is an essential course for career advancement in today's digital-first world.

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CourseDetails

• Ad Tech Fundamentals: Understanding the basics of Ad Tech, including programmatic advertising, real-time bidding, and demand-side platforms.
• Mobile Engagement Strategies: Techniques to increase user engagement on mobile devices, such as push notifications, in-app messages, and location-based marketing.
• Data Analytics in Ad Tech: Analyzing data to optimize ad campaigns, including attribution modeling, audience segmentation, and conversion tracking.
• Cross-Channel Advertising: Strategies for coordinating ad campaigns across multiple channels, such as search, social, display, and video.
• Ad Fraud Prevention: Identifying and preventing ad fraud, including techniques such as viewability measurement, brand safety, and bot detection.
• Mobile App Monetization: Maximizing revenue from mobile apps through various monetization models, such as in-app purchases, subscriptions, and advertising.
• Privacy and Compliance in Ad Tech: Ensuring ad campaigns comply with privacy regulations and industry standards, such as GDPR, CCPA, and IAB.
• Emerging Ad Tech Trends: Keeping up-to-date with the latest trends and technologies in Ad Tech, such as artificial intelligence, machine learning, and virtual reality.

CareerPath

The Global Certificate in Ad Tech and Mobile Engagement prepares professionals for various roles in the thriving UK job market. This 3D pie chart highlights some of the most relevant job titles and their respective shares in the industry. 1. Marketing Specialist (Ad Tech) – 35%: These professionals design and implement marketing strategies with a focus on ad tech, which helps businesses optimize their ad placements, target audiences, and conversion rates. 2. Mobile Engagement Specialist – 25%: A Mobile Engagement Specialist is responsible for improving user experience and interaction with mobile applications, helping businesses boost app usage, retention, and overall revenue. 3. Ad Operations Manager – 20%: Ad Operations Managers oversee the technical aspects of a business's advertising operations, ensuring successful ad delivery, campaign tracking, and reporting. 4. Data Analyst (Ad Tech) – 15%: Data Analysts specializing in ad tech analyze and interpret large sets of data, extract valuable insights, and make data-driven decisions for advertising campaigns. 5. SEO Specialist – 5%: SEO Specialists optimize websites for search engines, improving search rankings and driving organic traffic, which ultimately increases brand awareness and revenue. This visually engaging and informative chart is designed to adapt to any screen size, making it accessible for users on various devices. By showcasing the diverse opportunities available within the ad tech and mobile engagement sectors, this Global Certificate positions professionals for success in a competitive and dynamic industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN AD TECH AND MOBILE ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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