Global Certificate in Retail Marketing & Brand Management

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The Global Certificate in Retail Marketing & Brand Management is a comprehensive course designed to empower learners with essential skills for success in the retail industry. This certificate program highlights the importance of strategic marketing and brand management in driving business growth and customer engagement.

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AboutThisCourse

With a strong emphasis on practical applications, learners will gain hands-on experience in developing and implementing effective retail marketing campaigns and managing brand reputation. In today's highly competitive retail landscape, the ability to create compelling brand experiences is more important than ever before. This course is designed to meet the growing industry demand for professionals who can drive brand success and deliver exceptional customer experiences. By completing this certificate program, learners will be equipped with the skills and knowledge needed to advance their careers in retail marketing and brand management.

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CourseDetails

• Retail Marketing Fundamentals: Understanding the retail landscape, consumer behavior, and marketing strategies.
• Brand Management Principles: Building and managing strong brands, including brand identity, positioning, and equity.
• Marketing Mix in Retail: Designing and implementing effective marketing mix strategies in retail environments.
• Digital Retail Marketing: Leveraging digital channels and technologies for retail marketing and brand management.
• Customer Relationship Management (CRM): Building and maintaining customer relationships for long-term loyalty and retention.
• Retail Analytics and Metrics: Measuring and analyzing retail performance and marketing effectiveness.
• Visual Merchandising and Store Design: Creating engaging and impactful in-store experiences for maximum impact.
• Retail Trends and Innovations: Exploring the latest retail trends and innovations, and their impact on marketing and brand management.
• Retail Marketing Ethics and Sustainability: Understanding the ethical and sustainable considerations in retail marketing and brand management.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN RETAIL MARKETING & BRAND MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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