Executive Development Programme in Ad Tech and Brand Management

Name: Executive Development Programme in Ad Tech and Brand Management
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The Executive Development Programme in Ad Tech and Brand Management is a certificate course designed to provide professionals with the latest insights and skills in advertising technology and brand development. This program is crucial in today's digital age, where businesses rely heavily on online advertising and brand management to reach their target audience and build a strong brand image.

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AboutThisCourse

With the rapid growth of the advertising technology industry, there is a high demand for professionals who are well-versed in Ad Tech and brand management. This course equips learners with essential skills such as programmatic advertising, data analytics, brand strategy, and digital marketing, providing a competitive edge in the job market. By the end of the course, learners will have gained a comprehensive understanding of Ad Tech and brand management, enabling them to develop and implement effective advertising strategies, analyze data to make informed decisions, and build strong and recognizable brands. This program is an excellent opportunity for professionals looking to advance their careers in advertising, marketing, or brand management.

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CourseDetails

• Program Introduction to Ad Tech & Brand Management
• Understanding Ad Tech: Ecosystem, Trends, and Challenges
• Digital Advertising Fundamentals: Channels, Formats, and Metrics
• Data-Driven Marketing: Leveraging Data for Personalized Advertising
• Programmatic Advertising: Automation, Real-Time Bidding, and Targeting
• Cross-Channel Attribution and Multi-Touchpoint Analytics
• Creative Strategy in Ad Tech: Crafting Compelling Advertising Experiences
• Brand Safety, Viewability, and Ad Fraud: Navigating Complexities
• Building and Measuring Effective Advertising Campaigns
• Navigating Ad Tech Platforms, Partnerships, and Vendor Management
• Digital Transformation and Organizational Change Management for Ad Tech
• Executive Panel Discussions: Insights and Best Practices in Ad Tech & Brand Management

CareerPath

In this Executive Development Programme, you'll explore the dynamic and rewarding fields of Ad Tech and Brand Management. These roles are in high demand in the UK, and our programme equips you with the skills necessary to excel. 1. **Ad Tech Specialist (30%)** Ad Tech Specialists focus on optimising digital advertising campaigns and technologies. They work closely with brands and agencies to deliver data-driven ad solutions. Primary responsibilities include campaign management, ad operations, and using advanced analytics tools. 2. **Brand Manager (40%)** Brand Managers lead marketing initiatives and develop brand strategies for various organisations. They ensure consistent brand messaging across channels, monitor market trends, and collaborate with creative teams to produce compelling marketing content. 3. **Data Analyst (20%)** Data Analysts collect, analyse, and interpret data to help businesses make informed decisions. They work closely with marketing and management teams to provide valuable insights on customer behaviour, campaign performance, and market trends. 4. **Marketing Manager (10%)** Marketing Managers plan, execute, and monitor marketing strategies for products and services. They focus on building brand awareness, increasing sales, and maintaining a positive public image through online and offline channels. The above Google Charts 3D Pie Chart highlights the job market trends in Ad Tech and Brand Management within the Executive Development Programme. The chart is responsive and adapts to various screen sizes, providing a clear visual representation of the relevant statistics and contributing to the engaging nature of the content.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH AND BRAND MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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