Executive Development Programme in Ad Tech and Change Management

Name: Executive Development Programme in Ad Tech and Change Management
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The Executive Development Programme in Ad Tech and Change Management is a certificate course designed to empower professionals with the necessary skills to thrive in the rapidly evolving advertising technology landscape. This programme emphasizes the importance of ad tech and change management in today's digital age, where data-driven marketing strategies and adaptability are crucial.

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AboutThisCourse

In an industry where demand for ad tech specialists is at an all-time high, this course equips learners with essential skills to lead and manage change within their organizations. By combining ad tech expertise and change management principles, this programme fosters an environment where professionals can drive innovation, optimize marketing campaigns, and enhance overall business performance. By the end of this course, learners will have developed a comprehensive understanding of ad tech, data analytics, programmatic advertising, and digital transformation. They will be able to strategically navigate the complex ad tech ecosystem, lead organizational change, and contribute to their company's long-term success. This investment in professional development is vital for career advancement and staying competitive in the ever-evolving advertising technology industry.

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CourseDetails

• Ad Tech Fundamentals
• Programmatic Advertising & Real-Time Bidding
• Data Management Platforms & Audience Segmentation
• Cross-Channel Attribution & Multi-Touch Marketing
• Ad Fraud, Brand Safety & Viewability
• Change Management Principles
• Driving Digital Transformation in Ad Tech
• Overcoming Resistance to Change
• Building Agile & Innovative Organizations
• Communicating & Implementing Change Effectively

CareerPath

This section highlights the Executive Development Programme in Ad Tech and Change Management, featuring a 3D pie chart that showcases the demand for various roles in the industry. The chart is responsive, adapting to all screen sizes, with a transparent background and no added background color. Three main roles are emphasized in the chart, each with a concise description and relevant to the industry: 1. Ad Tech Specialist: These professionals design, implement, and manage advertising technology platforms and tools. Their primary focus is to optimize digital ad campaigns and ensure efficient ad delivery. 2. Change Manager: Change managers are responsible for overseeing transitions and implementing changes in an organization. They develop strategies, manage resources, and evaluate the impact of changes on business performance and employees. 3. Data Visualization Expert: Data visualization experts transform complex data sets into clear and engaging visuals. They help organizations make data-driven decisions and communicate insights effectively. The 3D pie chart provides a visual representation of the demand for these roles, with each slice representing the percentage of demand for each position. The chart is built using Google Charts, a powerful JavaScript library for data visualization. It is designed to be engaging and easy to understand, ensuring users can quickly grasp the market trends and skill demand in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH AND CHANGE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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