Certificate in SEO Copywriting and Performance Marketing

Name: Certificate in SEO Copywriting and Performance Marketing
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The Certificate in SEO Copywriting and Performance Marketing is a comprehensive course designed to equip learners with essential skills in search engine optimization (SEO) copywriting and performance marketing. This course is crucial in today's digital age, where online visibility and conversions are vital for business success.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers learners a competitive edge in the job market. It provides in-depth knowledge of writing SEO-optimized content, PPC advertising, and analytics, enabling learners to drive traffic, improve search engine rankings, and enhance conversion rates. Upon completion, learners will be equipped with the skills to create compelling copy that not only attracts but also converts visitors into customers. They will also have a solid understanding of performance marketing, allowing them to measure and optimize digital marketing campaigns for maximum ROI. This course is an excellent opportunity for learners seeking to advance their careers in digital marketing.

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CourseDetails

• Basic SEO Concepts
• Keyword Research and Analysis
• On-Page and Technical SEO for Copywriting
• Writing Engaging and Optimized Headlines
• Crafting SEO-Friendly Meta Descriptions
• Optimizing Images and Multimedia for SEO
• Creating Quality Backlinks through Content
• SEO Copywriting for E-commerce and Product Descriptions
• Performance Marketing Essentials
• Tracking and Analyzing Keyword Performance
• Optimizing Content for User Experience
• Creating Compelling Calls to Action
• SEO Copywriting for Landing Pages
• Performance Marketing Strategies and Tactics
• Measuring and Improving Campaign Performance
• SEO Copywriting Ethics and Best Practices
• Advanced SEO Copywriting Techniques

CareerPath

In today's digital age, businesses are increasingly focusing on SEO (Search Engine Optimization) and Performance Marketing to boost their online visibility and sales. As a result, professionals with certifications in SEO Copywriting and Performance Marketing are in high demand in the UK job market. SEO Copywriting: As a SEO Copywriter, you will be responsible for creating engaging and informative content that is optimized for search engines. With an average salary range of £25,000-£40,000 in the UK, this role requires excellent writing and research skills, as well as a strong understanding of SEO best practices. Performance Marketing: On the other hand, Performance Marketing focuses on driving conversions through targeted campaigns across various digital channels. Professionals in this field can expect an average salary range of £30,000-£50,000 in the UK. Key skills for Performance Marketers include data analysis, paid advertising, and conversion rate optimization. To stay competitive in these fields, it's essential to keep up-to-date with the latest trends and best practices. By obtaining a certificate in SEO Copywriting and Performance Marketing, you can demonstrate your expertise and commitment to these rapidly-evolving industries. Note: The percentages and salary ranges mentioned are approximate and may vary based on factors such as location, company, and experience level. Ensure that you conduct thorough research and consider multiple sources when evaluating job market trends and salary information.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEO COPYWRITING AND PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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