Executive Development Programme in Ad Tech and Customer Insights

Name: Executive Development Programme in Ad Tech and Customer Insights
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The Executive Development Programme in Ad Tech and Customer Insights certificate course is a comprehensive program designed to meet the growing industry demand for professionals with expertise in advertising technology and customer insights. This course is essential for individuals seeking to advance their careers in marketing, advertising, and data analytics.

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AboutThisCourse

It provides learners with a deep understanding of the latest Ad Tech tools, techniques, and strategies, as well as the ability to analyze customer data and extract actionable insights. The course covers key topics such as programmatic advertising, data management platforms, customer relationship management, and predictive analytics. Through real-world case studies, interactive exercises, and hands-on practice, learners will develop the skills necessary to drive successful advertising campaigns and make data-driven decisions that improve customer engagement and loyalty. By completing this course, learners will be well-equipped to take on leadership roles in Ad Tech and customer insights, and will be highly sought after by employers in a range of industries, including marketing, advertising, e-commerce, and technology.

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CourseDetails

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Unit 1: Introduction to Ad Tech & Customer Insights
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Unit 2: Programmatic Advertising & Real-Time Bidding
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Unit 3: Data Analysis for Customer Insights
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Unit 4: Cross-Channel Attribution & Marketing Mix Modeling
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Unit 5: Customer Segmentation & Targeting Strategies
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Unit 6: Personalization Techniques in Ad Tech
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Unit 7: Measuring Ad Effectiveness & Campaign Optimization
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Unit 8: Data Privacy & Ethical Considerations in Ad Tech
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Unit 9: Emerging Trends in Ad Tech & Customer Insights
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Unit 10: Building a Data-Driven Marketing Strategy

CareerPath

In the ever-evolving Ad Tech and Customer Insights industries, it's essential to stay up-to-date with the latest job market trends, salary ranges, and skill demand. Our Executive Development Programme is designed to equip professionals with the necessary skills for these in-demand roles, including: 1. **Product Manager**: Play a pivotal role in overseeing the development, launch, and management of products, ensuring they meet customer needs and contribute to business growth. 2. **Data Scientist**: Leverage advanced analytical techniques and tools to turn raw data into actionable insights, informing strategic business decisions and driving customer engagement. 3. **Marketing Analyst**: Combine marketing expertise with data analysis skills to develop and optimize marketing strategies, track performance, and measure ROI. 4. **Business Intelligence Developer**: Design, build, and maintain data systems that enable data-driven decision-making and deliver key performance indicators to stakeholders. 5. **Sales Manager**: Lead sales teams to success by driving revenue growth, managing relationships with key clients, and implementing effective sales strategies. 6. **UX Designer**: Enhance user experiences by creating visually appealing and user-friendly interfaces, ensuring seamless interactions between customers and products. By participating in our Executive Development Programme, you'll gain the skills needed to excel in these roles and more, positioning yourself for long-term success in the competitive Ad Tech and Customer Insights sectors.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH AND CUSTOMER INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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