Executive Development Programme Building Brand Equity Endorsements

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The Executive Development Programme in Building Brand Equity Endorsements is a certificate course designed to empower professionals with the skills to create and manage strong, impactful brands. This program emphasizes the importance of brand equity in today's competitive business landscape, where a strong brand can make all the difference in customer loyalty and market share.

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AboutThisCourse

In this course, learners will gain insights into the latest industry trends, strategies, and best practices for building and maintaining brand equity. They will develop a deep understanding of the various elements that contribute to a successful brand, from identity and positioning to messaging and endorsements. Equipped with these essential skills, learners will be well-positioned to advance their careers in marketing, brand management, and related fields. With a focus on practical applications and real-world examples, this program provides learners with the knowledge and expertise they need to make a lasting impact in their organizations and beyond.

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CourseDetails

• Building Brand Equity: An Overview
• Understanding Brand Value: Concepts and Importance
• Primary vs Secondary Brand Associations: Meaning and Impact
• Factors Influencing Brand Equity: A Comprehensive Analysis
• Measuring Brand Equity: Tools and Techniques
• Brand Endorsements: Definitions and Benefits
• Celebrity vs Influencer Endorsements: Pros and Cons
• Building Successful Brand Endorsement Strategies
• Brand Endorsements Case Studies: Success Stories and Lessons Learned
• Ethical Considerations in Brand Endorsements: Guidelines and Best Practices

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME BUILDING BRAND EQUITY ENDORSEMENTS
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London School of International Business (LSIB)
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05 May 2025
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