Professional Certificate in Ads Manager: Performance Optimization

Name: Professional Certificate in Ads Manager: Performance Optimization
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The Professional Certificate in Ads Manager: Performance Optimization is a valuable course that focuses on optimizing advertising campaigns for maximum performance and impact. This certification is essential for professionals seeking to advance their careers in digital marketing, social media management, and advertising.

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AboutThisCourse

In this course, learners will gain essential skills in campaign strategy, budget management, audience targeting, and data analysis. These skills are in high demand across various industries, making this certification a powerful tool for career advancement. By completing this course, learners will be able to create effective ads that reach the right audience, maximize ROI, and drive business results. They will also learn how to use data and analytics to continually improve ad performance and stay ahead of the competition. With a Professional Certificate in Ads Manager: Performance Optimization, learners will be well-equipped to excel in their careers and make a meaningful impact in their organizations.

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CourseDetails

• Unit 1: Introduction to Ads Manager & Campaign Objectives
• Unit 2: Ad Setup & Targeting Best Practices
• Unit 3: Crafting High-Performance Ad Creatives
• Unit 4: Optimizing Ad Delivery & Bid Strategies
• Unit 5: Audience Insights & Lookalike Audiences
• Unit 6: Performance Monitoring & Reporting
• Unit 7: A/B Testing for Continuous Improvement
• Unit 8: Scaling Winning Ad Campaigns
• Unit 9: Troubleshooting Ad Performance Issues
• Unit 10: Advanced Strategies for Ad Optimization

CareerPath

In the UK digital marketing scene, various roles contribute to successful ad campaigns. One key position is the PPC Specialist, who manages Pay-Per-Click advertising strategies, accounting for 45% of the market demand. PPC Specialists focus on optimizing ads for search engines, driving traffic, and maximizing ROI. The Ads Manager role takes up 30% of the demand, handling the planning, execution, and optimization of paid marketing campaigns. This role requires expertise in platforms like Google Ads, Facebook Ads, and other digital channels. Another critical player is the Digital Marketing Manager, responsible for overseeing all digital marketing efforts, including PPC, SEO, and social media. This position accounts for 20% of the demand and requires leadership, analytical, and strategic skills. Lastly, SEO Specialists make up the remaining 5% of the demand. While their focus is mainly on organic search results, their role intertwines with PPC and Ads Management. SEO Specialists help ensure ad campaigns align with SEO strategies to maximize overall performance. In summary, the Professional Certificate in Ads Manager: Performance Optimization offers valuable insights into these in-demand roles. The 3D pie chart shows the distribution of job market trends for these positions in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN ADS MANAGER: PERFORMANCE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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