Executive Development Programme in Market Segmentation for Innovation

Name: Executive Development Programme in Market Segmentation for Innovation
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The Executive Development Programme in Market Segmentation for Innovation is a certificate course designed to empower professionals with the necessary skills to drive innovation through effective market segmentation. This programme emphasizes the importance of understanding customer needs and preferences, enabling organizations to create value-driven products and services that cater to specific market segments.

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AboutThisCourse

In today's rapidly evolving business landscape, market segmentation has become a critical aspect of strategic planning, as it allows companies to tailor their offerings and marketing efforts to specific customer groups. As a result, there is a growing demand for professionals who possess a deep understanding of market segmentation principles and their practical application in driving innovation. By enrolling in this course, learners will gain essential skills in market research, customer profiling, segmentation strategies, and product development. These skills are highly valued in various industries, including marketing, market research, product management, and consulting. By completing this programme, learners will be well-equipped to advance their careers and contribute to their organization's success in a meaningful way.

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CourseDetails

• Market Segmentation Fundamentals
• Secondary & Primary Research Methods
• Identifying & Analyzing Target Markets
• Innovative Market Segmentation Techniques
• Consumer Behavior & Psychographics
• Market Segmentation for Product Development
• Utilizing Technology in Market Segmentation
• Measuring Success in Market Segmentation
• Case Studies on Market Segmentation for Innovation

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET SEGMENTATION FOR INNOVATION

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London School of International Business (LSIB)

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05 May 2025

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