Masterclass Certificate in Behavioral Economics for Growth Marketers

Name: Masterclass Certificate in Behavioral Economics for Growth Marketers
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The Masterclass Certificate in Behavioral Economics for Growth Marketers is a comprehensive course designed to equip learners with the essential skills required in the rapidly evolving field of growth marketing. This course integrates behavioral economics principles with practical marketing strategies, filling a critical gap in the industry.

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AboutThisCourse

With a focus on understanding consumer behavior, decision-making processes, and cognitive biases, learners will be able to design and implement more effective marketing campaigns. In today's data-driven world, businesses increasingly seek professionals who can apply a scientific approach to marketing. This course is essential for those looking to advance their careers in growth marketing, providing them with a competitive edge in understanding consumer psychology, advanced analytics, and strategic thinking. By gaining a deep understanding of the human factors that drive purchasing decisions, learners will be able to create targeted, high-impact marketing initiatives that deliver tangible results.

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CourseDetails

• Behavioral Economics Fundamentals
• Biases and Heuristics in Decision Making
• Applying Behavioral Economics to Marketing Strategies
• Nudging: Influencing Customer Behavior Ethically
• Behavioral Experimentation and A/B Testing
• Psychology of Pricing and Revenue Optimization
• User Experience and Behavioral Design
• Persuasive Communication in Marketing
• Behavioral Economics for Customer Retention and Loyalty
• Real-world Case Studies in Behavioral Economics for Growth Marketers

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN BEHAVIORAL ECONOMICS FOR GROWTH MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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