Certificate in Facebook Ads Manager: ROI Fundamentals

Name: Certificate in Facebook Ads Manager: ROI Fundamentals
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The Certificate in Facebook Ads Manager: ROI Fundamentals is a comprehensive course that equips learners with the essential skills needed to optimize Facebook ad campaigns for maximum Return on Investment (ROI). With the ever-growing importance of social media in digital marketing, the demand for professionals who can effectively manage Facebook ad campaigns has never been higher.

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AboutThisCourse

This course covers everything from creating and managing Facebook ad campaigns to analyzing and optimizing ad performance using Facebook Ads Manager. Learners will gain hands-on experience in setting up target audiences, creating ad copy and visuals, and measuring ad performance using key metrics such as Click-Through Rate (CTR), Cost-Per-Click (CPC), and Conversion Rate. By completing this course, learners will not only be able to effectively manage Facebook ad campaigns, but they will also be able to demonstrate their expertise in this highly sought-after skill set. This can lead to career advancement opportunities and increased earning potential in the digital marketing industry.

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CourseDetails

• Unit 1: Introduction to Facebook Ads Manager
• Unit 2: Setting Up Facebook Ads Manager
• Unit 3: Understanding Facebook Ad Objectives
• Unit 4: Creating a Facebook Ad Campaign
• Unit 5: Targeting and Retargeting Strategies
• Unit 6: Facebook Ad Placements and Optimization
• Unit 7: Measuring Facebook Ad Performance
• Unit 8: Budgeting and Bidding Strategies
• Unit 9: Facebook Ad Creative Best Practices
• Unit 10: Scaling Facebook Ad Campaigns for Maximum ROI

CareerPath

The Certificate in Facebook Ads Manager: ROI Fundamentals is an excellent choice for professionals seeking a career in digital marketing, focusing on Facebook ads. With the increasing demand for digital marketing skills, let's delve into the job market trends, salary ranges, and skill demand for related roles in the UK. In the digital marketing landscape, several roles benefit from Facebook Ads Manager expertise, such as: 1. Digital Marketing Specialist: These professionals manage various digital marketing channels, including social media, email marketing, and SEO. With an average salary range of £25,000-£45,000 in the UK, digital marketing specialists with Facebook Ads Manager skills are highly sought after. 2. PPC Specialist: These experts create and optimize pay-per-click campaigns, often managing Facebook ad budgets. PPC specialists with Facebook Ads Manager skills earn an average salary of £25,000-£55,000 in the UK. 3. Social Media Manager: Professionals in this role create and implement social media strategies. Facebook Ads Manager skills can boost their effectiveness, with an average salary range of £23,000-£45,000 in the UK. 4. Content Marketing Specialist: These experts plan, create, and distribute valuable content to attract and retain a target audience. With Facebook Ads Manager skills, they can boost content reach and visibility, earning £22,000-£45,000 on average in the UK. By earning a Certificate in Facebook Ads Manager: ROI Fundamentals, professionals can enhance their skills and value in the competitive UK job market. This credential can lead to various rewarding careers and higher salary ranges, making it a worthwhile investment for anyone seeking career growth and development in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN FACEBOOK ADS MANAGER: ROI FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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