Executive Development Programme in Video SEO & Crisis Communication

Name: Executive Development Programme in Video SEO & Crisis Communication
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The Executive Development Programme in Video SEO & Crisis Communication is a certificate course that holds immense importance in today's digital age. With the rapid growth of online video content, understanding Video SEO has become essential for businesses to reach their target audience effectively.

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AboutThisCourse

This course provides learners with the necessary skills to optimize video content for search engines, thereby increasing visibility and engagement. In addition, the course focuses on Crisis Communication, a critical skill in managing reputational risks in today's interconnected world. Learners will gain knowledge on how to communicate effectively during crises, protecting their organization's reputation and building trust with stakeholders. The course is highly relevant in the industry, with a growing demand for professionals who can leverage video content for marketing and manage communication during crises. By equipping learners with these essential skills, the course paves the way for career advancement and growth in the digital communication landscape.

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CourseDetails

• Video SEO Fundamentals
• Keyword Research for Video Optimization
• Creating SEO-Friendly Video Content
• Video Metadata Optimization
• YouTube Optimization
• Video Analytics and Performance Tracking
• Crisis Communication Principles
• Developing a Crisis Communication Plan
• Video as a Crisis Communication Tool
• Case Studies: Video SEO & Crisis Communication

CareerPath

The **Executive Development Programme** in Video SEO & Crisis Communication focuses on two key roles in high demand within the UK job market. The programme is designed to equip professionals with the necessary skills to excel in these areas and meet industry needs. The first role is that of a **Video SEO Specialist**. In today's digital age, video content has become increasingly popular, and businesses are keen to ensure their videos rank high in search results. Video SEO specialists optimise video content to maximise visibility, driving traffic and boosting engagement. Job market trends indicate a growing demand for professionals with Video SEO expertise, offering an attractive salary range. The second role is that of a **Crisis Communication Manager**. Effective communication during times of crisis is crucial for any organisation. Crisis Communication Managers craft and implement communication strategies to address challenging situations, ensuring consistent messaging and maintaining public trust. This role is in high demand, particularly in sectors prone to crises, and offers a competitive salary range. Our Executive Development Programme in Video SEO & Crisis Communication provides comprehensive training in both areas, ensuring participants are well-equipped to succeed in a rapidly evolving job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO SEO & CRISIS COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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