Executive Development Programme in Facebook Ads for Marketing Directors

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The Executive Development Programme in Facebook Ads for Marketing Directors is a certificate course designed to enhance your expertise in Facebook Ads, a platform vital for modern digital marketing. With the increasing demand for targeted and measurable marketing campaigns, this program is essential for marketing professionals seeking career advancement.

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AboutThisCourse

This course equips learners with the skills to create, manage, and optimize Facebook Ads for various business objectives. It covers advanced topics such as Facebook Pixel, Custom Audiences, Lookalike Audiences, and Facebook Ads reporting. By the end of the course, you will be able to strategically plan and implement effective Facebook Ads campaigns that drive results. Investing in this course not only demonstrates your commitment to staying current with industry trends but also provides a competitive edge in the job market. By gaining the expertise to leverage the power of Facebook Ads, you will be better positioned to lead your team to success and advance your career in marketing.

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CourseDetails

• Facebook Ads Manager Fundamentals: Creating and managing Facebook ads, understanding ad delivery and action stages, using the ad auction and delivery system.
• Audience Insights and Targeting: Understanding audience insights, targeting options, creating custom and lookalike audiences, using Facebook Pixel for website custom audiences.
• Creative Strategy and Ad Formats: Developing a creative strategy, using different ad formats (image, video, carousel, collection), designing ad creatives for maximum impact.
• Campaign Objectives and Optimization: Choosing the right campaign objectives, understanding optimization events, using automated rules for campaign optimization.
• Measurement and Analytics: Setting up and using Facebook Analytics, tracking and measuring ad performance, using attribution modeling for cross-device conversions.
• Facebook Ads Best Practices: Following best practices for ad targeting, ad creative, campaign structure, and budget allocation.
• Emerging Trends in Facebook Advertising: Exploring new features, emerging trends, and future developments in Facebook advertising.
• Case Studies and Practical Applications: Analyzing successful Facebook ad campaigns, applying lessons learned to real-world marketing scenarios.

CareerPath

Marketing Directors seeking to expand their horizons can benefit from joining our Executive Development Programme in Facebook Ads. This comprehensive course covers the latest trends in the job market, with an emphasis on the skills most in-demand in the UK.

  • Data Analysis (30%)
  • Content Creation (20%)
  • Social Media Marketing (15%)
  • SEO & SEM (10%)
  • Leadership (15%)
  • Project Management (10%)

The 3D Pie Chart above highlights the primary skills that marketing professionals need to excel in the digital age. With an ever-evolving job market, it is crucial for marketing directors to stay ahead of the curve and adapt to new trends.

Our Executive Development Programme in Facebook Ads provides Marketing Directors with the necessary tools and knowledge to navigate the industry and command top-tier salaries. Join our programme today and drive your career to new heights!

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK ADS FOR MARKETING DIRECTORS
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London School of International Business (LSIB)
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05 May 2025
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