Executive Development Programme in Video SEO & Public Relations

Name: Executive Development Programme in Video SEO & Public Relations
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The Executive Development Programme in Video SEO & Public Relations is a certificate course designed to equip learners with essential skills for career advancement in the digital marketing industry. This programme highlights the importance of video SEO in enhancing online visibility and public relations in managing brand reputation.

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AboutThisCourse

With the increasing demand for digital marketing strategies, there is a growing need for professionals who can effectively optimize video content for search engines and manage public relations campaigns. This course provides learners with the latest techniques and best practices in video SEO and public relations, enabling them to stay competitive in the ever-evolving digital landscape. Through this programme, learners will gain hands-on experience in video optimization, analytics, and reporting, as well as crisis management, media relations, and strategic communication planning. By the end of the course, learners will have a comprehensive understanding of how to leverage video SEO and public relations to drive business growth and maximize brand potential.

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CourseDetails

• Video SEO Fundamentals
• Importance of Public Relations in Video Marketing
• Keyword Research for Video SEO
• Optimizing Video Titles, Descriptions, and Tags
• Video Metadata and Structured Data Markup
• Video Embedding and Link Building Strategies
• Leveraging Social Media for Video SEO
• Measuring Video SEO Performance
• Advanced Video SEO Techniques
• Case Studies in Successful Video SEO & PR Campaigns

CareerPath

In the ever-evolving digital landscape, career development in niche areas such as Video SEO & Public Relations is becoming increasingly important. According to recent job market trends, specific roles are gaining traction and offering promising opportunities in the UK. This 3D pie chart illustrates the demand for three prominent job titles in this field. The Video SEO Specialist role encompasses optimizing video content for search engines, dominating 45% of the job market demand. The Public Relations Manager, responsible for overseeing communications and reputation management, commands 30%. Meanwhile, the Digital Marketing Executive, managing various digital assets and campaigns, accounts for 25%. As businesses aim to capitalize on video content and strengthen their online presence, proficiency in Video SEO and Public Relations can lead to fruitful career paths. Salary ranges for these roles typically span from £30,000 to £60,000 or more, depending on experience and responsibilities. Developing skills in this area can significantly enhance one's professional prospects, keeping up with industry demand.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO SEO & PUBLIC RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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