Executive Development Programme in Building a Connected Brand

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The Executive Development Programme in Building a Connected Brand is a certificate course designed to empower professionals with the skills to create and manage robust, connected brands. In today's hyper-connected world, building a brand that resonates with consumers is crucial for business success.

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AboutThisCourse

This course highlights the importance of a connected brand strategy and teaches learners how to develop one that drives growth and customer loyalty. This programme is in high demand across industries, as companies recognize the need to create strong, meaningful connections with their customers. Learners will gain essential skills in brand strategy, digital marketing, customer experience management, and data-driven decision making, equipping them with the tools to drive business success in the digital age. By completing this course, professionals will be able to demonstrate their expertise in building connected brands, making them highly valuable to employers and increasing their career advancement opportunities.

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CourseDetails

• Building a Brand Identity – Understanding the primary components of a strong brand identity, including mission, vision, values, and positioning.
• Crafting a Brand Message – Developing compelling and consistent messaging that resonates with your target audience.
• Digital Branding – Leveraging digital channels such as social media, email marketing, and content marketing to build and strengthen your brand.
• Customer Experience – Creating a cohesive and memorable customer experience across all touchpoints to foster loyalty and word-of-mouth referrals.
• Brand Partnerships – Identifying and forming strategic partnerships to extend the reach and impact of your brand.
• Brand Analytics – Measuring and analyzing your brand's performance to inform future strategy and decision-making.
• Brand Reputation Management – Protecting and enhancing your brand's reputation through proactive communication and crisis management.
• Brand Storytelling – Utilizing storytelling techniques to bring your brand to life and create an emotional connection with your audience.
• Brand Differentiation – Identifying and reinforcing what sets your brand apart from the competition.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A CONNECTED BRAND
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London School of International Business (LSIB)
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05 May 2025
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