Executive Development Programme in Retail Media: Smarter Outcomes

Name: Executive Development Programme in Retail Media: Smarter Outcomes
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The Executive Development Programme in Retail Media: Smarter Outcomes certificate course is a comprehensive program designed to meet the growing industry demand for experts in retail media. This course emphasizes the importance of data-driven decision-making, consumer behavior analysis, and digital media strategies in the retail industry.

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AboutThisCourse

Learners will gain essential skills in retail media, including media planning, buying, and selling, and will be equipped to leverage data analytics to drive sales and improve customer engagement. The course covers the latest industry trends, tools, and technologies, providing learners with a competitive edge in the job market. By the end of the course, learners will have a deep understanding of the retail media landscape, the ability to develop effective media strategies, and the skills to measure and analyze campaign performance. This course is an excellent opportunity for professionals looking to advance their careers in retail media and advertising, providing them with the knowledge and skills necessary to succeed in this dynamic and growing industry.

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CourseDetails

• Retail Media Landscape: Understanding the retail media landscape, its significance, and potential in the current market.
• Data Analysis for Retail Media: Utilizing data analysis to drive retail media strategy and decision-making.
• Programmatic Advertising: Leveraging programmatic advertising for retail media to optimize campaigns and improve ROI.
• Digital Marketing Trends in Retail: Exploring current digital marketing trends and their impact on retail media.
• Retail Media Sales: Building and managing a successful retail media sales team.
• Cross-Channel Marketing: Implementing cross-channel marketing strategies to reach and engage consumers across various touchpoints.
• Customer Segmentation and Targeting: Utilizing customer segmentation and targeting techniques to improve retail media performance.
• Attribution Modeling: Understanding and implementing attribution modeling to measure the impact of retail media campaigns.
• Brand Safety and Ad Fraud: Ensuring brand safety and preventing ad fraud in retail media.

CareerPath

The **Executive Development Programme in Retail Media** is designed to equip professionals with the latest industry-relevant skills. Let's take a closer look at the trends in UK retail media job market through a 3D pie chart showcasing the percentage distribution of different roles. 1. **Digital Marketing Manager:** With the rapid growth of online shopping, the role of digital marketing managers has gained significant prominence in the retail industry. They design and implement digital marketing campaigns to drive online sales and enhance brand awareness. 2. **Retail Data Analyst:** Retail data analysts collect, process, and analyze large volumes of data to provide actionable insights for retail businesses. With the rise of big data, demand for professionals with excellent analytical skills has grown. 3. **E-commerce Manager:** E-commerce managers oversee the online sales operations of retail businesses. They ensure seamless customer experience, optimize website design, and track performance metrics to boost online sales. 4. **Retail Merchandising Specialist:** Retail merchandising specialists plan and manage the visual aspects of stores, including product placement and display. Their goal is to attract customers and increase sales. 5. **Customer Insight Analyst:** Customer insight analysts analyze customer behavior, preferences, and feedback to create personalized marketing strategies and improve customer satisfaction. 6. **Digital Display Advertising Specialist:** These professionals plan, execute, and manage digital display advertising campaigns. They help retailers promote their products and services, drive website traffic, and increase sales. Our Executive Development Programme in Retail Media covers all these roles and more, ensuring participants are well-equipped to excel in the evolving retail landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL MEDIA: SMARTER OUTCOMES

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London School of International Business (LSIB)

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05 May 2025

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