Executive Development Programme in Scaling Referral Marketing in E-commerce

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The Executive Development Programme in Scaling Referral Marketing in E-commerce is a certificate course designed to meet the growing industry demand for experts in referral marketing. This programme emphasizes the importance of referral marketing in e-commerce, where customer acquisition costs are high, and customer loyalty is critical.

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AboutThisCourse

Throughout the course, learners will gain essential skills in developing and implementing effective referral marketing strategies that drive customer acquisition, engagement, and retention. They will learn how to leverage data analytics, customer insights, and digital marketing techniques to scale referral marketing efforts and maximize ROI. By completing this programme, learners will be equipped with the knowledge and skills necessary to advance their careers in e-commerce, digital marketing, and referral marketing. They will be able to demonstrate their expertise in scaling referral marketing efforts, making them valuable assets to any organization seeking to enhance its e-commerce strategy.

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CourseDetails

• Scalable Referral Marketing Strategies
• Referral Marketing Analytics in E-commerce
• Customer Lifetime Value & Referral Programs
• Incentives, Rewards & Fraud Prevention in Referral Marketing
• Legal & Ethical Considerations in Scaling Referral Marketing
• Brand Advocacy & Customer Engagement
• Multi-Channel Referral Marketing Campaigns
• Personalization & Segmentation in Referral Marketing
• Tracking & Measuring Referral Marketing Success

CareerPath

The Executive Development Programme in Scaling Referral Marketing in E-commerce features several exciting job roles. As we can see in the 3D pie chart above, the majority of professionals in this field are Marketing Managers, accounting for 35% of the workforce. Referral Marketing Specialists make up a significant portion, with 25%. E-commerce Specialists and Data Analysts follow closely behind, representing 20% and 15% of the workforce, respectively. Lastly, Business Development Managers hold 5% of the positions in this sector. These roles reflect the evolving landscape of e-commerce and the increasing importance of referral marketing in today's digital world.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SCALING REFERRAL MARKETING IN E-COMMERCE
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London School of International Business (LSIB)
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05 May 2025
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