Professional Certificate in SEM for Scalable Coaching Businesses

Name: Professional Certificate in SEM for Scalable Coaching Businesses
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The Professional Certificate in SEM for Scalable Coaching Businesses is a comprehensive course designed to equip learners with the essential skills needed to excel in the digital marketing industry. This program focuses on Search Engine Marketing (SEM), a crucial aspect of online business growth, and imparts knowledge on creating and managing effective SEM campaigns.

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AboutThisCourse

In today's digital age, SEM skills are in high demand as businesses strive to increase their online visibility and reach a wider audience. This course provides learners with the necessary tools and techniques to create scalable coaching businesses, thereby enhancing their career advancement opportunities. Throughout the course, learners will gain hands-on experience in keyword research, ad creation, and campaign optimization. They will also learn how to analyze data and report on the success of their campaigns, making them valuable assets to any organization. By the end of the program, learners will have a solid understanding of SEM best practices and the ability to create and manage successful SEM campaigns for any business.

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CourseDetails

• SEM Fundamentals: Understanding the basics of Search Engine Marketing (SEM), including paid search advertising, ad auctions, and quality score.
• Keyword Research: Identifying and analyzing keywords relevant to a coaching business for effective ad targeting.
• Ad Copywriting: Creating compelling ad copy that resonates with the target audience and drives conversions.
• Campaign Structure: Organizing SEM campaigns for scalability, ensuring optimal performance and efficient resource allocation.
• Bid Management: Implementing data-driven bidding strategies to maximize return on investment (ROI) and minimize cost per acquisition (CPA).
• Landing Page Optimization: Designing and enhancing landing pages to boost conversion rates and user experience.
• Analytics and Reporting: Tracking and evaluating SEM performance using analytics tools, identifying trends, and generating actionable insights.
• Retargeting and Remarketing: Leveraging remarketing techniques to re-engage potential clients and increase conversion chances.
• Automation Tools: Utilizing SEM automation platforms to streamline processes, save time, and improve overall efficiency.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SEM FOR SCALABLE COACHING BUSINESSES

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London School of International Business (LSIB)

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05 May 2025

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