Global Certificate in Ad Campaign ROI and Customer Lifetime Value

Name: Global Certificate in Ad Campaign ROI and Customer Lifetime Value
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The Global Certificate in Ad Campaign ROI and Customer Lifetime Value is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course focuses on teaching the concepts and calculations of Return on Investment (ROI) for ad campaigns and Customer Lifetime Value (CLV), which are crucial metrics for any business.

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AboutThisCourse

With the increasing demand for digital marketing professionals who can demonstrate a solid understanding of ROI and CLV, this course is highly relevant in today's industry. Learners will gain practical experience in using data-driven approaches to optimize ad campaigns and increase customer value, making them more attractive to potential employers. By the end of this course, learners will have a deep understanding of how to measure and analyze the success of ad campaigns, how to calculate CLV, and how to use these metrics to inform business decisions. This knowledge will be invaluable in advancing their careers in digital marketing. In summary, this course is essential for anyone looking to build a successful career in digital marketing, providing them with the skills and knowledge to optimize ad campaigns and increase customer value.

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CourseDetails

• Ad Campaign Metrics
• Understanding ROI (Return on Investment)
• Customer Lifetime Value (CLTV) Calculation
• Factors Influencing CLTV
• Maximizing Ad Campaign ROI
• CLTV & Customer Segmentation
• Predictive Analytics in Ad Campaigns
• Measuring & Optimizing CLTV
• Case Studies on Ad Campaign ROI & CLTV

CareerPath

The Global Certificate in Ad Campaign ROI and Customer Lifetime Value prepares professionals for in-demand roles in the UK's marketing landscape. This section features a 3D pie chart representing the distribution of job market trends, salary ranges, or skill demand for these positions: 1. **Digital Marketing Manager**: These professionals lead ad campaign strategies and customer lifetime value initiatives, often earning salaries around £45,000 to £70,000. 2. **Marketing Analyst**: Analysts collect and interpret data to optimize campaigns, with earnings ranging from £30,000 to £45,000. 3. **SEO Specialist**: Focused on search engine optimization, SEO specialists earn £28,000 to £40,000. 4. **Content Marketing Specialist**: Creating effective content, these specialists earn £25,000 to £38,000. 5. **Social Media Manager**: Managing brand presence on social media platforms, Social Media Managers earn £25,000 to £40,000. 6. **PPC Specialist**: Pay-per-click experts earn £25,000 to £35,000 by optimizing paid ad campaigns. Our comprehensive training program covers the essential skills required for these roles, ensuring success in the ever-evolving marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD CAMPAIGN ROI AND CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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