Professional Certificate in Strategic PR Video Planning

Name: Professional Certificate in Strategic PR Video Planning
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The Professional Certificate in Strategic PR Video Planning is a comprehensive course designed to meet the growing industry demand for effective visual communication strategies. This certificate program emphasizes the importance of video production in public relations and equips learners with essential skills to create compelling, strategic PR videos.

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AboutThisCourse

In today's digital age, video content has become a critical component of PR campaigns, and this course provides learners with the tools and techniques needed to plan, produce, and distribute high-quality video content that engages audiences and drives business results. By completing this course, learners will gain a competitive edge in the job market, with skills that are highly valued by employers in various industries. This program covers key topics such as video production techniques, storytelling strategies, audience analysis, distribution channels, and measurement and evaluation. Learners will also have the opportunity to apply their knowledge in real-world scenarios, giving them hands-on experience and confidence in their abilities. Overall, this certificate course is an excellent opportunity for PR professionals to expand their skillset, stay ahead of industry trends, and position themselves for career advancement in a fast-paced and evolving field.

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CourseDetails

• Unit 1: Introduction to Strategic PR Video Planning
• Unit 2: Identifying Target Audience & Setting Clear Objectives
• Unit 3: Crafting Compelling Narratives & Messages
• Unit 4: Selecting the Right Visual Style & Tone
• Unit 5: Pre-production: Budgeting, Scripting, & Logistics
• Unit 6: Production Techniques for Professional PR Videos
• Unit 7: Post-production Essentials: Editing, Color Grading, & Sound Design
• Unit 8: Distribution Strategies for Maximum Impact
• Unit 9: Measuring Success: PR Video Metrics & Analytics
• Unit 10: Trends & Future Developments in Strategic PR Video Planning

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN STRATEGIC PR VIDEO PLANNING

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London School of International Business (LSIB)

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05 May 2025

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