Certificate in Targeted Advertising for Gen Z

Name: Certificate in Targeted Advertising for Gen Z
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The Certificate in Targeted Advertising for Gen Z is a comprehensive course designed to meet the growing industry demand for specialized advertising skills. This program equips learners with the essential skills needed to effectively reach and engage with the Gen Z market through targeted advertising strategies.

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AboutThisCourse

With a focus on the latest trends, tools, and techniques, this course covers topics such as social media advertising, mobile advertising, video advertising, and data-driven targeting. By completing this course, learners will gain a deep understanding of Gen Z's unique characteristics, preferences, and behaviors, enabling them to create impactful and relevant advertising campaigns that resonate with this important demographic. In today's fast-paced and constantly evolving digital landscape, the ability to effectively reach and engage with target audiences is more important than ever before. By earning this certificate, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations' advertising and marketing efforts.

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CourseDetails

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• Understanding Gen Z: Demographics, Psychographics, and Online Behavior
• Introduction to Targeted Advertising: Platforms, Strategies, and Best Practices
• Data-Driven Audience Segmentation for Gen Z Marketing
• Creative Content Development: Engaging Gen Z with Authentic and Diverse Messaging
• Performance Metrics and Analytics in Targeted Advertising
• Social Media Advertising: Organic, Paid, and Influencer Marketing
• Mobile Advertising: In-App, In-Browser, and Augmented Reality Campaigns
• Video Advertising: Pre-Roll, Mid-Roll, and Programmatic Placements
• Ethical Considerations in Targeted Advertising: Privacy, Transparency, and Compliance

CareerPath

The **Certificate in Targeted Advertising for Gen Z** prepares learners for exciting and in-demand roles in the ever-evolving advertising industry. This program focuses on developing skills for reaching and engaging with the younger generation through targeted advertising strategies. Check out the following relevant job roles and their industry relevance below: 1. **Social Media Manager (25%)** Manage and grow a company's social media presence, engaging with audiences and promoting brand awareness. 2. **Content Creator (20%)** Develop and publish captivating written, visual, and audio content for various marketing channels, tailored to Gen Z's preferences. 3. **SEO Specialist (15%)** Optimize websites to improve search engine rankings and attract organic traffic from Gen Z's most-used search engines. 4. **PPC Specialist (10%)** Create and manage targeted online advertising campaigns to reach Gen Z on platforms they frequently use. 5. **Data Analyst (10%)** Analyze and interpret marketing data to identify trends and optimize advertising strategies targeting Gen Z. 6. **Email Marketing Specialist (10%)** Design and implement personalized email marketing campaigns that resonate with Gen Z, driving engagement and conversions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN TARGETED ADVERTISING FOR GEN Z

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London School of International Business (LSIB)

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05 May 2025

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