Certificate in Ad Tech Fundamentals

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The Certificate in Ad Tech Fundamentals is a comprehensive course designed to provide learners with a solid understanding of the advertising technology landscape. This program covers essential concepts including programmatic advertising, real-time bidding, digital ad analytics, and cross-channel ad strategies.

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AboutThisCourse

With the rapid growth of digital advertising, there is an increasing demand for professionals with expertise in ad tech. This course equips learners with the skills and knowledge necessary to succeed in this high-growth field, preparing them for roles such as Ad Operations Specialist, Digital Marketing Analyst, and Programmatic Advertising Manager. Through hands-on exercises and real-world examples, learners will gain practical experience in ad tech tools and platforms, enabling them to drive better campaign performance and optimize advertising spend. By completing this course, learners will be well-positioned to advance their careers in digital advertising and marketing.

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CourseDetails

• Introduction to Ad Tech: Understanding the advertising technology landscape, its evolution, and key players.
• Digital Advertising Formats: Exploring display, video, native, and audio ads, including programmatic and real-time bidding.
• Ad Operations: Managing campaigns, ad tags, creatives, and reporting, as well as ad trafficking and quality assurance.
• Data Management Platforms (DMPs): Collecting, organizing, and activating audience data for targeted advertising.
• Demand Side Platforms (DSPs): Automating the buying process, optimizing campaigns, and managing audience reach.
• Supply Side Platforms (SSPs): Maximizing yield and inventory management for publishers and content creators.
• Ad Verification and Fraud Prevention: Ensuring brand safety, ad viewability, and tackling fraudulent activities.
• Cross-Device Targeting and Attribution: Tracking and measuring user engagement across devices, channels, and touchpoints.
• Privacy and Compliance: Adhering to data protection regulations, GDPR, CCPA, and industry best practices.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN AD TECH FUNDAMENTALS
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London School of International Business (LSIB)
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05 May 2025
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