Advanced Certificate in Media Buying & Performance Analysis

Name: Advanced Certificate in Media Buying & Performance Analysis
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The Advanced Certificate in Media Buying & Performance Analysis is a comprehensive course designed to empower learners with the essential skills required in today's competitive media industry. This certificate program focuses on enhancing the learner's ability to plan, negotiate, and purchase media space across various platforms, while accurately measuring and analyzing performance for optimal return on investment.

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AboutThisCourse

In an era where data-driven decision-making is paramount, this course is of utmost importance, as it equips learners with the analytical prowess to evaluate media campaigns and make informed, strategic choices. The course is highly sought after in the industry, with increasing demand for media buyers and performance analysts who can effectively navigate the complex media landscape. By completing this advanced certificate course, learners will be well-prepared to advance their careers in media buying and performance analysis, gaining a competitive edge in the job market and increasing their value to employers.

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CourseDetails

• Advanced Media Buying: Strategies and Best Practices
• Understanding Programmatic Advertising: Real-Time Bidding and Audience Targeting
• The Science of Audience Segmentation and Profile Building
• Mastering Cross-Channel Attribution: Multi-Touch and Fractional Attribution Models
• Advanced Data Analysis Techniques in Media Buying
• The Power of Data Visualization in Performance Analysis
• Leveraging Advanced Analytics for Media Buying Decisions
• Marketing Mix Modeling: Quantifying Media Impact on Business Outcomes
• Navigating Ad Tech Ecosystem: DSPs, SSPs, DMPs, and Ad Exchanges
• Privacy Compliance and Emerging Regulations in Media Buying

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MEDIA BUYING & PERFORMANCE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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