Global Certificate in High-Impact Newsletter Marketing
-- ViewingNowThe Global Certificate in High-Impact Newsletter Marketing course is a comprehensive program designed to meet the growing industry demand for effective newsletter marketing. This course emphasizes the importance of newsletters as a powerful tool in engaging audiences, driving traffic, and boosting conversions.
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GBP £ 140
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โข Newsletter Marketing Fundamentals: Understanding the basics of newsletter marketing, its importance, and benefits. โข Target Audience and Personas: Identifying and defining target audiences, creating customer personas, and segmentation strategies. โข Content Creation and Strategy: Developing engaging content, creating story arcs, and planning content calendars. โข Design and Visual Appeal: Design principles, newsletter layout, and optimizing for different devices and platforms. โข Email Deliverability: Ensuring successful email delivery, managing bounces, and handling spam complaints. โข Measurement and Analytics: Tracking key performance indicators, evaluating campaign success, and A/B testing techniques. โข Marketing Automation: Implementing automation workflows, segmenting audiences, and triggering personalized campaigns. โข Data Privacy and Compliance: Understanding data privacy regulations, GDPR, and CAN-SPAM compliance. โข Integrating Newsletter Marketing with CRM and Social Media: Leveraging CRM data for personalized newsletters and cross-platform promotion.
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