Executive Development Programme in Email Marketing Alignment
-- ViewingNowThe Executive Development Programme in Email Marketing Alignment is a certificate course designed to meet the growing industry demand for experts who can align email marketing strategies with overall business goals. This program emphasizes the importance of email marketing in today's digital landscape, where it remains a powerful and cost-effective tool for customer engagement and acquisition.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including key terms, concepts, and best practices.
โข List Building and Management: Strategies for building and managing an effective email list, including segmentation, cleaning, and optimization techniques.
โข Email Design and Content Creation: Best practices for designing and creating engaging email content, including copywriting, formatting, and visual elements.
โข Deliverability and Inbox Placement: Techniques for improving email deliverability and ensuring inbox placement, including authentication, reputation management, and spam filter avoidance.
โข Analytics and Metrics: Understanding and tracking key email marketing metrics, including open rates, click-through rates, conversions, and ROI.
โข Behavioral-Based Email Automation: Implementing automated email campaigns based on subscriber behavior, including welcome series, abandoned cart reminders, and re-engagement campaigns.
โข Integrating Email Marketing with CRM and Marketing Automation: Strategies for integrating email marketing with other marketing channels and tools, including CRM, marketing automation, and social media.
โข Legal and Compliance Considerations: Overview of legal and compliance considerations for email marketing, including CAN-SPAM, GDPR, and CASL.
โข Testing and Optimization: Techniques for testing and optimizing email campaigns, including A/B testing, subject line testing, and send time optimization.
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