Executive Development Programme in Social Media Analytics

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The Executive Development Programme in Social Media Analytics is a certificate course designed to empower professionals with the essential skills required to excel in the digital marketing landscape. This programme highlights the importance of data-driven decision making in social media marketing, enabling learners to leverage actionable insights from consumer behavior and trends.

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With the ever-increasing demand for social media analytics experts across industries, this course provides a timely and relevant learning opportunity. It equips learners with the knowledge to measure the effectiveness of social media campaigns, identify key influencers, and optimize marketing strategies using advanced analytics tools and techniques. By the end of this course, learners will be able to demonstrate proficiency in social media analytics and effectively communicate insights to stakeholders, thereby accelerating their career growth in this dynamic field.

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โ€ข Introduction to Social Media Analytics: Understanding Social Media Analytics, Key Metrics, and Tools
โ€ข Data Collection Techniques: Social Listening, APIs, Web Scraping, and Data Mining
โ€ข Data Cleaning and Preparation: Data Wrangling, Data Formatting, and Data Quality
โ€ข Data Analysis Techniques: Descriptive, Diagnostic, Predictive, and Prescriptive Analysis
โ€ข Advanced Analytics: Sentiment Analysis, Text Analytics, Network Analysis, and Image Analytics
โ€ข Social Media Analytics Tools: Hootsuite, Sprout Social, Brandwatch, and Talkwalker
โ€ข Data Visualization and Reporting: Data Storytelling, Dashboard Creation, and Insights Communication
โ€ข Strategy Development: Setting Objectives, Target Audience, and Data-Driven Decisions
โ€ข Ethics and Privacy: Data Security, Consent, and Compliance with Regulations

่Œไธš้“่ทฏ

The Executive Development Programme in Social Media Analytics is designed to equip professionals with the necessary skills to excel in the rapidly evolving social media landscape. This programme focuses on harnessing the power of data-driven decision-making and effective strategy development for businesses. In this 3D pie chart, we represent the demand for various roles in the UK's social media analytics sector: 1. Social Media Analyst: With a 45% share, social media analysts focus on gathering and interpreting data from social media platforms to provide insights for businesses. 2. Digital Marketing Specialist: Holding a 30% share, digital marketing specialists are responsible for creating and implementing impactful marketing campaigns across digital channels. 3. Content Strategist: With a 15% share, content strategists develop and manage a brand's content marketing efforts to boost online presence and engagement. 4. Marketing Data Analyst: At 10%, marketing data analysts analyze various marketing and sales data to optimize strategies and maximize ROI. These roles are not only in high demand but also offer competitive salary ranges, making the Executive Development Programme in Social Media Analytics a valuable investment for career advancement.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA ANALYTICS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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