Global Certificate in Advertising Ethics & Media
-- ViewingNowThe Global Certificate in Advertising Ethics & Media is a comprehensive course designed to empower professionals with the necessary skills to navigate the complex world of advertising ethics. This program emphasizes the importance of responsible advertising, addressing key industry issues such as privacy, diversity, and truth in messaging.
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• Ethical Considerations in Global Advertising — This unit will cover the ethical principles that govern global advertising, including truthfulness, fairness, and respect for privacy.
โข • Cultural Sensitivity in Advertising — This unit will explore the importance of cultural sensitivity in advertising and how to avoid cultural insensitivity and stereotypes.
โข • Regulation of Advertising in Different Countries — This unit will examine the different regulatory frameworks for advertising in various countries and regions, including the US, Europe, and Asia.
โข • Digital Advertising Ethics — This unit will cover the unique ethical challenges posed by digital advertising, such as online tracking, targeting, and data privacy.
โข • Advertising to Vulnerable Populations — This unit will discuss the ethical issues surrounding advertising to vulnerable populations, such as children, the elderly, and low-income individuals.
โข • Case Studies in Advertising Ethics — This unit will examine real-world examples of ethical dilemmas in advertising and explore how they were resolved.
โข • Media Ethics and Responsibility — This unit will cover the ethical principles that govern the media industry, including objectivity, fairness, and accountability.
โข • Media Bias and Propaganda — This unit will explore the causes and consequences of media bias and propaganda, and how to identify and counteract them.
โข • Media Regulation and Self-Regulation — This unit will examine the different mechanisms for regulating and self-regulating the media, including government regulation, industry codes of conduct, and public pressure.
โข • Digital Media Ethics — This unit will cover the unique ethical challenges posed by digital media, such as online harassment, cyberbullying, and the spread of misinformation.
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