Global Certificate in Modern Marketing Campaigning
-- ViewingNowThe Global Certificate in Modern Marketing Campaigning is a comprehensive course that equips learners with the latest skills in marketing campaign strategy and execution. This certification is crucial in today's digital age, where marketing campaigns have become increasingly complex and data-driven.
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โข Modern Marketing Fundamentals: Understanding the modern marketing landscape, customer-centric approach, and data-driven decision making.
โข Target Audience Research: Identifying and analyzing target audiences, market segmentation, and buyer personas.
โข Multi-Channel Campaign Strategy: Leveraging various marketing channels, integrated marketing communications, and campaign orchestration.
โข Content Marketing: Creating and curating engaging content, storytelling, and content distribution strategies.
โข Social Media Marketing: Harnessing social media platforms, influencer marketing, and social listening.
โข Search Engine Marketing: Optimizing for search engines, pay-per-click advertising, and search engine reputation management.
โข Email Marketing: Building effective email campaigns, automation, and personalization.
โข Data Analytics for Marketing: Analyzing marketing performance, attribution modeling, and actionable insights.
โข Ethical Marketing Practices: Maintaining privacy, data security, and ethical standards in modern marketing.
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