Certificate in Customer Advocacy: Strategic Insights
-- ViewingNowThe Certificate in Customer Advocacy: Strategic Insights is a comprehensive course designed to empower professionals in delivering exceptional customer experiences. This certification emphasizes the importance of customer-centric strategies, aligning them with business goals for long-term success.
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โข Understanding Customer Advocacy: This unit will cover the basics of customer advocacy, including its definition, benefits, and how it differs from customer service. โข Building a Customer Advocacy Program: This unit will cover the steps involved in creating a successful customer advocacy program, including defining your goals, identifying your advocates, and creating a plan. โข Engaging with Customers: This unit will cover the best practices for engaging with customers, including how to communicate effectively, build relationships, and provide value. โข Measuring Customer Advocacy: This unit will cover the metrics you should be tracking to measure the success of your customer advocacy program, including Net Promoter Score (NPS), customer satisfaction (CSAT), and customer effort score (CES). โข Leveraging Customer Advocates: This unit will cover how to leverage your customer advocates to drive business growth, including how to create case studies, testimonials, and referrals. โข Creating a Customer-Centric Culture: This unit will cover how to create a culture that puts the customer first, including how to align your organization around customer needs, empower employees to act on behalf of customers, and continuously improve the customer experience. โข Overcoming Obstacles: This unit will cover the common challenges that organizations face when implementing a customer advocacy program and how to overcome them. โข Leveraging Technology for Customer Advocacy: This unit will cover the technology tools that can help you manage and scale your customer advocacy program, including customer relationship management (CRM) systems, marketing automation platforms, and social media management tools.
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