Executive Development Programme in Strategic Festival Brand Planning
-- ViewingNowThe Executive Development Programme in Strategic Festival Brand Planning is a certificate course designed to empower professionals with the skills necessary to thrive in the dynamic festival industry. This program emphasizes the importance of strategic brand planning in creating successful and sustainable festivals, which is increasingly in demand as the industry faces fierce competition and evolving audience expectations.
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GBP £ 140
GBP £ 202
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โข Strategic Brand Planning: An overview of the importance of strategic brand planning for festivals, including the development of brand identity, values, and positioning. This unit will cover primary and secondary research methods, audience segmentation, and targeting strategies.
โข Brand Identity and Visual Design: This unit will focus on developing a strong visual identity for festival brands, including logo design, color palettes, typography, and other branding elements. The unit will also cover the importance of consistency across all touchpoints and how to create a visual language that resonates with the target audience.
โข Brand Storytelling and Content Marketing: This unit will cover the power of storytelling and how to use content marketing to bring the festival brand to life. The unit will explore different content formats, such as blog posts, social media, email marketing, and video, and how to use them to engage the target audience and build brand loyalty.
โข Sponsorship and Partnerships: This unit will cover the role of sponsorship and partnerships in festival branding, including how to identify and approach potential partners, negotiate deals, and activate sponsorships to maximize brand visibility and engagement.
โข Experiential Marketing and Event Design: This unit will explore the importance of experiential marketing and event design in creating memorable festival experiences. The unit will cover different types of event spaces, stage design, lighting, and sound, and how to use these elements to create an immersive and engaging festival environment.
โข Social Media and Influencer Marketing: This unit will cover the role of social media and influencer marketing in festival branding, including how to develop social media strategies, create engaging content, and measure the impact of social media campaigns. The unit will also cover best practices for working with influencers and how to use influencer marketing to amplify the festival brand.
โข Measurement and Evaluation: This unit will cover the importance of measurement and evaluation in festival brand planning. The unit will
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