Executive Development Programme Facebook Live: Building a Brand

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The Executive Development Programme: Building a Brand certificate course, delivered via Facebook Live, is a comprehensive program designed to empower professionals with essential branding skills. In an era where branding is critical for business success, this course is increasingly important for career advancement.

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The course is demand-driven, aligning with the needs of modern industries that require leaders who understand brand strategy, development, and management. It equips learners with skills to create and manage powerful brands, differentiate products, and drive business growth. Through interactive Facebook Live sessions, learners engage with industry experts, discuss real-world case studies, and gain practical insights. The course covers a broad spectrum of topics, including brand positioning, digital branding, and customer experience management. By the end of the course, learners are equipped with a robust branding toolkit, enhancing their professional value and opening up exciting career opportunities.

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โ€ข Unit 1: Introduction to Facebook Live - Overview, benefits, and best practices for using Facebook Live to build a brand.
โ€ข Unit 2: Crafting a Facebook Live Strategy - Identifying goals, target audience, and content strategy.
โ€ข Unit 3: Facebook Live Production - Equipment, setup, and technical tips for high-quality streams.
โ€ข Unit 4: Engaging Your Audience - Interacting with viewers, responding to comments, and building community.
โ€ข Unit 5: Measuring Success - Metrics and analytics for evaluating the impact of Facebook Live on your brand.
โ€ข Unit 6: Advanced Facebook Live Techniques - Multi-camera setups, guest interviews, and integrating with other marketing channels.
โ€ข Unit 7: Case Studies - Real-world examples of successful Facebook Live campaigns and what you can learn from them.
โ€ข Unit 8: Branding and Visual Identity - Incorporating your brand's visual identity and messaging into your Facebook Live streams.
โ€ข Unit 9: Creating a Content Calendar - Planning your Facebook Live schedule to maximize engagement and reach.
โ€ข Unit 10: Overcoming Challenges - Common obstacles and how to overcome them, such as low viewership or technical issues.

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EXECUTIVE DEVELOPMENT PROGRAMME FACEBOOK LIVE: BUILDING A BRAND
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London School of International Business (LSIB)
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