Executive Development Programme in SEO Copywriting and Influencer Marketing

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The Executive Development Programme in SEO Copywriting and Influencer Marketing is a certificate course that empowers learners with the essential skills required in today's digital marketing landscape. This programme highlights the importance of Search Engine Optimization (SEO) copywriting, which is critical for online visibility and content strategy.

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It also covers Influencer Marketing, a rapidly growing industry demanding a budget of $15 billion by 2

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โ€ข SEO Copywriting Fundamentals
โ€ข Keyword Research and Analysis
โ€ข On-page and Technical SEO for Copywriting
โ€ข Writing for Readability and User Engagement
โ€ข Creating Compelling Meta Descriptions
โ€ข Crafting Effective Title Tags
โ€ข Influencer Marketing Basics
โ€ข Identifying and Engaging with Influencers
โ€ข Measuring Influencer Marketing Success
โ€ข SEO Copywriting for Influencer Marketing

่Œไธš้“่ทฏ

In today's digital marketing landscape, SEO copywriting and influencer marketing play pivotal roles in shaping a brand's online presence and connecting with the target audience. This section highlights the Executive Development Programme designed to equip professionals with the necessary skills for these dynamic roles. The 3D pie chart above demonstrates the industry relevance of SEO copywriting and influencer marketing. Boasting a 70% share, SEO copywriting focuses on optimizing website content for search engines, thereby improving visibility and attracting organic traffic. Meanwhile, influencer marketing (30% share) revolves around partnering with influential figures in a niche to amplify brand messaging and reach a broader audience. These roles, albeit distinct, share a common objective of delivering persuasive and engaging content to diverse audiences, thus driving the demand for professionals with a strong command of language, creativity, and analytical skills.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SEO COPYWRITING AND INFLUENCER MARKETING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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