Executive Development Programme in Event Marketing Measurement
-- ViewingNowThe Executive Development Programme in Event Marketing Measurement is a certificate course designed to empower professionals with the skills to measure and optimize the impact of event marketing initiatives. In an era where data-driven decision making is crucial, this course is increasingly important as it bridges the gap between event marketing and analytics.
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โข Unit 1: Introduction to Event Marketing Measurement
โข Unit 2: Setting Objectives and Key Performance Indicators (KPIs) for Event Marketing
โข Unit 3: Data Collection Techniques in Event Marketing
โข Unit 4: Metrics for Measuring Event Marketing Success
โข Unit 5: Analyzing Event Data for Insights
โข Unit 6: Using Technology for Event Marketing Measurement
โข Unit 7: Integrating Event Marketing Measurement with Overall Marketing Strategy
โข Unit 8: Communicating Event Marketing Measurement Results to Stakeholders
โข Unit 9: Continuous Improvement in Event Marketing Measurement
โข Unit 10: Case Studies in Successful Event Marketing Measurement
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