Professional Certificate in Customer Advocacy for the Digital Age
-- ViewingNowThe Professional Certificate in Customer Advocacy for the Digital Age is a crucial course designed to empower learners with the skills necessary to thrive in the modern customer-centric era. This certificate course highlights the importance of customer advocacy in driving business growth and fostering customer loyalty.
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Here are the essential units for a Professional Certificate in Customer Advocacy for the Digital Age:
• Understanding Customer Advocacy in the Digital Age: This unit will cover the basics of customer advocacy and how it has evolved in the digital age. It will also discuss the importance of customer advocacy and its impact on business success.
• Developing a Customer Advocacy Strategy: This unit will cover the key elements of a customer advocacy strategy, including identifying advocates, building relationships, and creating a plan for engagement.
• Leveraging Social Media for Customer Advocacy: This unit will discuss how to use social media platforms to build and engage with customer advocates, including best practices for social listening and community management.
• Creating Customer Advocacy Programs: This unit will cover the different types of customer advocacy programs, including referral programs, advocacy communities, and customer councils. It will also discuss how to design and implement successful programs.
• Measuring Customer Advocacy: This unit will cover the key metrics for measuring customer advocacy, including Net Promoter Score (NPS), customer satisfaction (CSAT), and customer effort score (CES). It will also discuss how to use data and analytics to track progress and improve customer advocacy efforts.
• Building Customer Advocacy into Your Brand: This unit will discuss how to integrate customer advocacy into your overall brand strategy, including how to align your messaging, positioning, and values with your customer advocates.
• Managing Customer Advocacy Crises: This unit will cover how to manage customer advocacy crises, including how to respond to negative feedback, address customer concerns, and protect your brand reputation.
• Scaling Customer Advocacy: This unit will discuss how to scale customer advocacy efforts, including how to leverage technology, automation, and partnerships to reach more customers and build a stronger advoc
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