Advanced Certificate in Online News Analytics
-- ViewingNowThe Advanced Certificate in Online News Analytics is a comprehensive course designed to equip learners with essential skills for career advancement in the data-driven news industry. This certificate program emphasizes the importance of data analysis in journalism and equips learners with the skills to collect, analyze, and interpret data to create compelling stories.
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โข Advanced Data Journalism: This unit covers the use of data analysis and visualization in online news reporting. It includes topics such as data cleaning, analysis, and storytelling.
โข Social Media Analytics for News: This unit covers the use of social media data in news reporting. It includes topics such as social media monitoring, sentiment analysis, and network analysis.
โข Web Analytics for News: This unit covers the use of web analytics tools in news reporting. It includes topics such as web traffic analysis, user behavior analysis, and A/B testing.
โข Advanced Data Visualization: This unit covers the advanced use of data visualization tools in online news reporting. It includes topics such as interactive visualizations, mapping, and animation.
โข Natural Language Processing for News: This unit covers the use of natural language processing (NLP) techniques in news reporting. It includes topics such as text classification, topic modeling, and named entity recognition.
โข Advanced SEO for News: This unit covers the advanced use of search engine optimization (SEO) techniques in news reporting. It includes topics such as keyword research, on-page optimization, and link building.
โข News Analytics Ethics: This unit covers the ethical considerations of using data and analytics in news reporting. It includes topics such as data privacy, transparency, and accountability.
โข News Analytics Case Studies: This unit covers real-world examples of successful news analytics projects. It includes topics such as data-driven investigative reporting, audience engagement, and revenue generation.
โข News Analytics Tools and Technologies: This unit covers the various tools and technologies used in news analytics. It includes topics such as data scraping, programming languages, and data storage.
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