Professional Certificate in Data Science for Retargeting Professionals
-- ViewingNowThe Professional Certificate in Data Science for Retargeting Professionals is a valuable course designed to equip learners with essential data science skills specific to retargeting in the advertising industry. This program emphasizes the importance of data-driven decision-making in retargeting campaigns, covering key topics like data manipulation, statistical analysis, and machine learning.
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โข Data Analysis with Python: Introduction to Python, data manipulation with Pandas, data visualization with Matplotlib and Seaborn.
โข Statistical Methods: Descriptive and inferential statistics, probability distributions, hypothesis testing, regression analysis.
โข Machine Learning Fundamentals: Supervised and unsupervised learning, model evaluation, model selection, model interpretation.
โข Data Science for Marketing: Customer segmentation, customer lifetime value prediction, marketing mix modeling.
โข Retargeting Methods: Behavioral retargeting, search retargeting, email retargeting, social media retargeting.
โข Data-Driven Retargeting Strategies: Campaign design, audience segmentation, testing, optimization.
โข Privacy and Ethics in Data Science: Data privacy regulations, ethical considerations in data collection, analysis, and use.
โข Big Data and Cloud Computing: Distributed computing, Hadoop, Spark, cloud storage and computing services.
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