Global Certificate in Acquisition Funnel Strategies
-- ViewingNowThe Global Certificate in Acquisition Funnel Strategies is a comprehensive course designed to empower learners with the essential skills needed to excel in today's data-driven marketing landscape. This course focuses on the importance of acquisition funnels, a critical component in driving conversions and revenue for businesses.
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โข Funnel Fundamentals: Understanding the basics of sales and marketing funnels, including the awareness, interest, desire, and action (AIDA) model.
โข Customer Research: Techniques for identifying and understanding target audiences, including market segmentation and buyer personas.
โข Content Marketing: Strategies for creating and distributing valuable content to attract and engage potential customers.
โข Lead Nurturing: Best practices for building relationships with leads and moving them through the funnel, including email marketing and marketing automation.
โข Conversion Rate Optimization: Methods for improving the percentage of leads that convert into customers, including landing page optimization and A/B testing.
โข Measurement and Analytics: Tools and techniques for tracking and analyzing funnel performance, including Google Analytics and funnel metrics.
โข Paid Advertising: Strategies for using paid channels to drive traffic and leads, including search engine marketing and social media advertising.
โข Retargeting and Remarketing: Techniques for reaching out to leads who have already engaged with the brand, including website retargeting and email retargeting.
โข Sales Funnel Integration: Best practices for integrating the marketing funnel with the sales process, including lead scoring and sales enablement.
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