Certificate in Ad Performance Analysis: Key Concepts

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The Certificate in Ad Performance Analysis: Key Concepts is a valuable course for marketing professionals seeking to enhance their analytical skills. This certificate program focuses on essential concepts and methodologies for analyzing ad performance, enabling learners to optimize marketing campaigns and improve ROI.

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In today's data-driven world, the demand for professionals with advanced analytical skills is at an all-time high. By completing this course, learners will gain a competitive edge and increase their value in the job market. Throughout the program, learners will explore key topics including ad metrics, data analysis techniques, attribution modeling, and A/B testing. These skills are critical for career advancement in marketing and advertising, making this certificate course an excellent investment for professionals looking to take their careers to the next level.

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โ€ข Ad Performance Metrics
โ€ข Understanding Key Performance Indicators (KPIs)
โ€ข Importance of Click-Through Rate (CTR) in Ad Performance
โ€ข Conversion Rate and Its Role in Ad Analysis
โ€ข Cost Per Click (CPC) and Cost Per Impression (CPM) Explained
โ€ข Return on Ad Spend (ROAS) and Its Significance
โ€ข Attribution Models in Ad Performance Analysis
โ€ข A/B Testing in Ad Optimization
โ€ข Utilizing Google Analytics for Ad Performance Tracking

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This section highlights the key concepts and roles associated with a Certificate in Ad Performance Analysis. The Google Charts 3D pie chart below illustrates the market share of various roles, providing a clear understanding of the industry's relevance. As a professional career path and data visualization expert, I've curated this engaging content to emphasize the primary keywords and secondary keywords, ensuring a transparent and responsive layout. The chart's primary keyword focus is 'Ad Performance Analysis', and the content covers roles such as Display Advertising Specialist, Data Analyst, Digital Marketing Analyst, Performance Marketing Manager, and PPC Analyst. By incorporating these roles and their respective market shares, the chart offers valuable insights for aspiring professionals in the field.

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CERTIFICATE IN AD PERFORMANCE ANALYSIS: KEY CONCEPTS
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London School of International Business (LSIB)
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05 May 2025
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