Executive Development Programme in Fashion Retail Pricing Strategies
-- ViewingNowThe Executive Development Programme in Fashion Retail Pricing Strategies certificate course is a comprehensive program designed to empower professionals with the essential skills required to excel in the ever-evolving fashion retail industry. This course highlights the importance of strategic pricing in driving profitability, customer engagement, and long-term business growth.
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โข Fundamentals of Fashion Retail Pricing: Understanding the basics of pricing strategies, cost calculation, and markup in fashion retail.
โข Market Research and Analysis: Utilizing consumer behavior, market trends, and competitive analysis to inform pricing decisions.
โข Psychology of Pricing: Exploring the psychological factors that influence consumer perception of price and value.
โข Pricing Models and Techniques: Examining various pricing models, including MSRP, discount pricing, bundle pricing, and dynamic pricing.
โข Pricing and Brand Strategy: Aligning pricing strategies with brand values and positioning.
โข Pricing and Product Lifecycle Management: Adjusting pricing strategies to account for product life cycle stages.
โข Pricing and Sales Promotion Techniques: Utilizing promotional pricing techniques to drive sales and revenue.
โข Pricing Analytics: Analyzing sales data and customer behavior to optimize pricing strategies.
โข Pricing Ethics and Legal Considerations: Ensuring pricing strategies are ethical and compliant with industry regulations.
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