Certificate in Email Marketing Content Strategy
-- ViewingNowThe Certificate in Email Marketing Content Strategy course is a comprehensive program designed to meet the growing industry demand for experts in email marketing. This course emphasizes the importance of email marketing in today's digital landscape and its potential to deliver high returns on investment.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and best practices. โข Target Audience and Personas: Identifying and understanding the target audience, creating buyer personas, and segmenting the email list. โข Content Creation and Strategy: Developing a content strategy, writing effective subject lines, email copy, and calls-to-action. โข Design and Layout: Designing visually appealing emails, using responsive design, and implementing branding consistency. โข Email Deliverability: Ensuring high email deliverability, managing bounces, and avoiding spam filters. โข Automation and Triggered Emails: Implementing automation workflows, creating triggered emails, and using behavioral data to personalize emails. โข Metrics and Analytics: Measuring email marketing performance, tracking key metrics, and analyzing campaign data to optimize future campaigns. โข Compliance and Legal Considerations: Understanding legal requirements, such as CAN-SPAM Act and GDPR, and implementing compliance measures.
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