Certificate in Fashion PR: Brand Storytelling Basics

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The Certificate in Fashion PR: Brand Storytelling Basics is a comprehensive course designed to empower learners with essential skills in fashion public relations. This program highlights the importance of creating compelling brand stories to engage target audiences and drive business growth.

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In an industry where image and reputation are paramount, fashion PR professionals play a critical role in shaping brand perception. This course equips learners with the tools to craft powerful narratives, manage crises, and build strong relationships with media and influencers. With the growing demand for digital communication and the rise of social media, the need for skilled fashion PR professionals has never been greater. By completing this course, learners will be well-prepared to advance their careers in this exciting and dynamic field.

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โ€ข Understanding Fashion PR & Brand Storytelling: An Overview
โ€ข The Art of Crafting a Compelling Brand Narrative
โ€ข Building a Strong Brand Identity in Fashion
โ€ข Harnessing the Power of Media Relations in Fashion PR
โ€ข Influencer Marketing and Brand Storytelling
โ€ข Digital PR Strategies for Fashion Brands
โ€ข Measuring Success in Fashion PR & Brand Storytelling
โ€ข Ethics and Best Practices in Fashion PR
โ€ข Case Studies: Successful Fashion Brand Storytelling

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This section highlights the role breakdown for the Certificate in Fashion PR: Brand Storytelling Basics. The 3D pie chart below represents three primary roles in this certificate program, with their respective weightage in the curriculum. 1. Fashion PR Specialist (60%): This role focuses on managing public relations for fashion brands and maintaining a positive image for them in the media and the public eye. 2. Brand Storyteller (30%): A brand storyteller creates engaging narratives that convey a fashion brand's identity and values, helping to build customer loyalty and trust. 3. Fashion Journalist (10%): Fashion journalists report on fashion trends, events, and industry news, often working for magazines, newspapers, or digital media outlets. These roles reflect the industry's demand for professionals who can effectively communicate a brand's message and values in the ever-evolving fashion landscape.

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CERTIFICATE IN FASHION PR: BRAND STORYTELLING BASICS
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London School of International Business (LSIB)
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05 May 2025
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