Executive Development Programme in SMS & Digital Growth
-- ViewingNowThe Executive Development Programme in SMS & Digital Growth certificate course is a comprehensive program designed to meet the growing industry demand for professionals skilled in digital marketing and customer engagement strategies. This course emphasizes the importance of SMS and digital channels in today's fast-paced business environment, where customer engagement is critical for business growth.
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โข Digital Transformation: Understanding the digital landscape, the importance of digital transformation, and its impact on business growth.
โข Social Media Strategy: Developing a social media strategy, including setting goals, identifying target audiences, and selecting appropriate platforms.
โข Content Marketing: Creating engaging and relevant content to attract and retain customers, including copywriting, visual design, and video production.
โข Data-Driven Decision Making: Utilizing data analytics tools to measure social media and digital marketing performance, and making data-driven decisions to optimize results.
โข Influencer Marketing: Identifying and collaborating with influencers to reach new audiences, increase brand awareness, and drive sales.
โข Paid Social Advertising: Creating and managing effective paid social campaigns, including audience targeting, ad creation, and budget management.
โข Mobile Marketing: Optimizing digital marketing efforts for mobile devices, including mobile app development, mobile advertising, and mobile-friendly website design.
โข E-commerce Growth: Strategies for driving e-commerce growth, including website optimization, conversion rate optimization, and customer retention.
โข Crisis Management: Developing a crisis management plan for social media and digital channels, including reputation management and crisis communication.
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