Certificate in Content First Approach: Dev Focus

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The Certificate in Content First Approach: Dev Focus is a comprehensive course designed to equip learners with essential skills for career advancement in the modern development landscape. This course emphasizes the importance of a content-first approach, prioritizing user experience and accessibility in the development process.

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In today's fast-paced and highly competitive industry, this certificate course is increasingly in demand, as organizations recognize the value of delivering high-quality, user-centered digital experiences. By prioritizing content, learners will gain a competitive edge in their careers, as they develop the ability to design and build websites that effectively communicate key messages and drive engagement. Throughout the course, learners will explore best practices, tools, and techniques for implementing a content-first approach. From defining user personas and creating content strategies, to designing wireframes and implementing responsive design, this certificate course covers all aspects of the development process. By the end of the course, learners will be well-equipped to tackle complex development projects, and deliver exceptional digital experiences that meet the needs of users and businesses alike.

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โ€ข Content Strategy & Planning: Developing a comprehensive content strategy and plan is crucial for a successful content-first approach. This unit covers researching target audiences, creating buyer personas, setting content goals, and developing a content plan. โ€ข User Experience (UX) Design: Focusing on user experience is essential in a content-first approach. This unit dives into the principles of UX design, including user research, information architecture, wireframing, and prototyping. โ€ข Content Modeling & Taxonomy: Content modeling and taxonomy help ensure content is structured, findable, and reusable. In this unit, learners explore content modeling best practices, metadata, and content tagging strategies. โ€ข Writing for the Web: Crafting effective web copy is a vital skill for content-first design. This unit teaches writing techniques tailored to the web, including headline creation, scannable text, and plain language. โ€ข Content Workflow & Governance: A solid content workflow and governance plan help maintain content quality and consistency. This unit covers content lifecycle management, workflow design, and governance models. โ€ข Content Management Systems (CMS): A CMS is a powerful tool for managing and delivering content in a content-first approach. In this unit, learners explore popular CMS platforms, their features, and best practices for implementation. โ€ข Content Localization & Translation: Localizing and translating content is essential for global brands. This unit discusses strategies for managing multilingual content, translation workflows, and localization best practices. โ€ข Analytics & Performance Metrics: Measuring content performance is critical in a content-first approach. This unit covers analytics tools, setting up performance metrics, and interpreting data to optimize content strategy. โ€ข Accessibility & Inclusive Design: Ensuring content is accessible to all users is a core principle of content-first design. This unit teaches learners about accessibility standards, inclusive design, and how to create accessible content.

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The **Certificate in Content First Approach: Dev Focus** is tailored to meet the growing demand for content-focused developers in today's UK job market. This section showcases a 3D pie chart that highlights the industry relevance and demand for three primary roles: 1. **Front-End Developer**: With a 45% share, these professionals are responsible for converting the designers' vision into an interactive and responsive website. They need a strong understanding of HTML, CSS, and JavaScript. 2. **Full-Stack Developer**: Representing a 35% share, full-stack developers are proficient in both front-end and back-end development. They are capable of handling the entire development process, ensuring smooth communication between the front-end and back-end teams. 3. **Back-End Developer**: Making up 20% of the demand, these developers handle the server-side development, working closely with databases and application logic. Proficiency in languages like Python, Ruby, PHP, or Java is essential. This 3D pie chart, built using Google Charts, is designed with a transparent background and no added background color to complement the website's aesthetic. It is fully responsive and adapts to all screen sizes with ease, making it accessible on devices of all shapes and sizes.

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CERTIFICATE IN CONTENT FIRST APPROACH: DEV FOCUS
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London School of International Business (LSIB)
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05 May 2025
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