Masterclass Certificate in Behavioral Economics: ROI Focus

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The Masterclass Certificate in Behavioral Economics: ROI Focus is a comprehensive course that equips learners with essential skills in behavioral economics, a rapidly growing field that combines insights from psychology, judgment, decision making, and economics to improve business outcomes. This course is critical for professionals seeking to understand why customers and employees make the decisions they do, and how to influence those decisions to drive growth, productivity, and profitability.

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In this age of big data and analytics, behavioral economics is increasingly in demand across industries such as finance, healthcare, technology, and marketing. This course provides learners with a deep understanding of key concepts and techniques, including behavioral design, experimentation, and measurement, empowering them to apply a ROI focus to behavioral economics initiatives and demonstrate the value they bring to organizations. By completing this course, learners will be able to design and implement behavioral economics strategies that drive real-world results, and will have the skills and knowledge necessary to advance their careers and make a meaningful impact in their organizations.

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โ€ข Behavioral Economics: Foundational Concepts
โ€ข Behavioral Biases and Decision Making
โ€ข Behavioral Experiments and Data Analysis
โ€ข Designing Behaviorally-Informed Interventions
โ€ข Measuring the ROI of Behavioral Economics Initiatives
โ€ข Behavioral Economics in Marketing and Sales
โ€ข Behavioral Economics in Product Development and Design
โ€ข Behavioral Economics in Organizational Behavior and Human Resource Management
โ€ข Ethical Considerations in Behavioral Economics
โ€ข Advanced Topics in Behavioral Economics and ROI Focus

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MASTERCLASS CERTIFICATE IN BEHAVIORAL ECONOMICS: ROI FOCUS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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