Executive Development Programme in Video: Smarter Brand Storytelling

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The Executive Development Programme in Video: Smarter Brand Storytelling certificate course is a powerful training program designed to equip professionals with the essential skills needed to excel in today's digital-first world. With a focus on harnessing the power of video storytelling, this course empowers learners to create compelling brand narratives that drive engagement, build brand loyalty, and deliver measurable results.

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In an era where video content is increasingly dominating the digital landscape, this program is more relevant than ever. According to WordStream, video will account for 82% of all internet traffic by 2022, making it a critical skill for any marketing or communications professional. Throughout this course, learners will gain hands-on experience in conceptualizing, producing, and promoting high-quality video content that resonates with audiences and drives business results. By doing so, they will be well-positioned to advance their careers and make a lasting impact in their organizations.

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โ€ข Unit 1: Introduction to Smarter Brand Storytelling in Video
โ€ข Unit 2: The Power of Video in Executive Communication
โ€ข Unit 3: Crafting Compelling Brand Narratives
โ€ข Unit 4: Creative Video Production Techniques
โ€ข Unit 5: Leveraging Data and Analytics in Video Storytelling
โ€ข Unit 6: Engaging Audiences with Authenticity and Emotion
โ€ข Unit 7: Building a Strategic Video Marketing Plan
โ€ข Unit 8: Navigating Legal and Ethical Considerations in Video Content
โ€ข Unit 9: Measuring Success and Optimizing Video Performance
โ€ข Unit 10: Future Trends and Innovations in Video Brand Storytelling

่Œไธš้“่ทฏ

The **Executive Development Programme in Video: Smarter Brand Storytelling** highlights the growing demand for professionals in this field. The 3D Pie chart above illustrates the top roles in brand storytelling, emphasizing the industry relevance and career growth opportunities. *Marketing Manager* and *Brand Manager* positions lead the market with 25.5% and 22.3% shares, respectively. These roles require a strong understanding of brand positioning, marketing strategies, and customer engagement. *Digital Marketing Specialist*, *Content Marketing Manager*, and *Marketing Analyst* positions are also on the rise, accounting for 18.6%, 14.7%, and 11.2% of the market, respectively. Digital expertise, content creation, and analytical skills are essential for these roles. *Social Media Manager* positions contribute 7.7% to the market, requiring expertise in social media platforms, trends, and community management. By focusing on these roles, professionals in brand storytelling can capitalize on job market trends and benefit from competitive salary ranges.

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EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO: SMARTER BRAND STORYTELLING
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London School of International Business (LSIB)
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05 May 2025
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