Advanced Certificate in Email Marketing Technology and Platforms
-- ViewingNowThe Advanced Certificate in Email Marketing Technology and Platforms is a comprehensive course designed to empower learners with the essential skills required to excel in email marketing. This certification focuses on the importance of email marketing platforms, strategies, and technologies that are critical in today's digital marketing landscape.
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GBP £ 140
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โข Email Design Fundamentals: Learning the basics of email design, including HTML and CSS, to create responsive and accessible emails.
โข Email Service Providers (ESPs): Understanding the role of ESPs, popular platforms, and how to choose the right one for your business needs.
โข Email Marketing Automation: Exploring automation strategies, workflows, and tools for effective email campaigns.
โข Advanced Segmentation Techniques: Delving into advanced segmentation methods for targeted and personalized email marketing.
โข Email Deliverability Optimization: Learning best practices for improving email deliverability rates and avoiding spam filters.
โข Analytics and Metrics in Email Marketing: Measuring and analyzing email marketing performance, including open rates, click-through rates, and conversions.
โข APIs and Integrations for Email Marketing: Utilizing APIs and third-party integrations to streamline email marketing efforts and improve data management.
โข Privacy and Compliance in Email Marketing: Adhering to regulations such as GDPR, CAN-SPAM, and CASL, and implementing privacy best practices in email campaigns.
โข Testing and Optimization in Email Marketing: Implementing A/B testing, multivariate testing, and other optimization techniques to improve email marketing performance.
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